Kiri

The challenge — To turn an everyday purchase into a simple tool for discussing biodiversity as a family, at a child's level. The central idea: in an ecosystem, species are linked and support each other.

Our answer — 4 animated images integrated into Kiri boxes with the theme “Every flower has superpowers” . The child colors the images on the back of the packaging, then scans their drawing via the app to see it come to life.

A concrete detail — Flowers provide food and shelter, insects participate in pollination, each contributes to the balance of the environment. Thus, each species plays a role, however discreet, in life.